Yesterday, new Starbucks CEO Brian Niccol published an open letter to employees, customers, and stakeholders. He lamented the company’s current position, and outlined his plans to turn around.

Starbucks has been on the decline, with shrinking sales as it moved from a traditional sit-down coffee shop into one where people place orders on their phones and grab a drink from the counter ...

Starbucks and Sanrio have partnered to celebrate Hello Kitty’s 50th anniversary by offering exclusive limited-edition merchandise and apple-based beverages in 13 markets across the APAC region.

An image of a chain link. It symobilizes a website link url. Copy Link The new Starbucks CEO, Brian Niccol, wants you to stop by your local Starbucks store — then, maybe, kick back, hang around ...

Brian Niccol looks back to Starbucks for path forward. For new Starbucks CEO Brian Niccol, the future of the popular coffee chain is rooted in concepts from it's past. In an open letter to ...

Starbucks CEO Brian Niccol in Seattle on Monday, his first day leading the company. (Starbucks Photo / Joshua Trujillo) In his first public comments as Starbucks’ new CEO, Brian Niccol published ...

Brian Niccol this week took over as Starbucks' new chief executive officer after holding the same role at Chipotle Mexican Grill. In an open letter to employees and customers, Niccol said the ...

Starbucks’ new super-commuting chief executive has said the chain is taking too long to serve coffee to customers, as he vowed to overhaul the company after a tumultuous year. Brian Niccol ...

Starbucks will no longer sell an Italian brand of baked goods at most of its high-end cafes — scrapping the beloved label introduced by the company’s former CEO Howard Schultz. The Seattle ...