Zhang noted that the new marketing platform is built on MiQ’s 15 years of transaction data and incorporates three leading ...

A company founder shared how Google deindexed their site because of programmatic SEO, and what they did to recover from the ...

Omnichannel planning and activation require embracing something marketers generally try to avoid – fragmentation. However, in ...

Programmatic buying is used by marketers for banner or display ads more than any other ad type, with 96% of marketers using programmatic to buy display.

In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but ...

Jordan Khoo, APAC VP at Sizmek, says that creative programmatic is still in its infancy in Asia. In the past 18 months, he has observed advertisers in the region investing in the science and ...

Programmatic is unwieldy, inefficient, slow, and limited. Programmable advertising is the very opposite: seamless, efficient, quick, and infinite in its possibilities. As we consign the Programmatic ...

But now, current forces are poised to position programmatic digital OOH (DOOH) as a vital channel for digital marketers in 2021. Out-of-home (OOH) media has been one of the media hardest hit by ...

Programmatic DOOH has automated the process of buying, selling and delivering inventory across digital screens and offers enhanced capabilities to traditional OOH and DOOH.

Programmatic digital OOH (pDOOH) often gets mistaken for full automation. While it’s a step forward, it represents only about 10% of OOH ad spend.