It turns out that people are not equally aware of all the senses of polysemous words presented in dictionaries. The perception of senses depends on their proximity to the literal meaning of the ...

Polysemous brand slogans have multiple meanings that may convey several product attributes. We build on extant research by suggesting that some consumers automatically access multiple meanings of a ...

The question of using synonyms in translating the Qur'an is a thorny issue that led to both different interpretations and different translations of the holy text. No matter how accurate or ...

For example, the word ‘cold’ has different senses in different contexts: cold air (air of low temperature), cold day (day when the air is cold), or cold person (an unfriendly person). Some ...

Some psycholinguists, such as Steven Frisson and Martin J. Pickering, believe that the brain has one general ‘underspecified’ meaning for a polysemous word, which activates when it is perceived. By ...