Describing objects as if they are people is a way of making sentences more exciting. This is called personification. For example, Jess's heart is racing at 100 miles per hour. A heart can’t ...

Personification bridges the gap between broad-reach branding efforts, such as content marketing and true one-to-one interactions, which should always be under control of the customer.

Describing objects as if they are people is a way of making sentences more exciting. This is called personification. For example, Jess's heart is racing at 100 miles per hour. A heart can’t ...

Now that the figurative effects of Frost’s cohesive personification, frame-shifting metonymy, and imagistic hyperbole have been addressed linguistically, it’s not difficult to see why this demure ...

Uncle Sam is a personification of the U.S. government and was created in the 19th century. Uncle Sam, based on a real person, became popular during World War I recruitment posters and remains a ...

Journal of Advertising, Vol. 40, No. 1 (Spring 2011), pp. 121-130 (10 pages) All forms of personification draw on anthropomorphism, the propensity to attribute human characteristics to objects. In an ...