Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with ...

A new study led by computer scientists at the University of California, Davis, reveals that generative AI browser assistants ...

The rise of ironic and earnest graphic garments are a cornerstone of Gen Z style. They're conversation starters, inside jokes ...

Personalization That Matters We’re only just beginning to understand the potential of AI-driven personalization to enhance our daily lives—from work and education to financial literacy and beyond.

Instant Personalization was one of Facebook’s first big privacy overreaches, and we later learned it gave third parties like Spotify, Apple and Amazon access to more data than people originally ...

Anthropic is giving Claude a personal touch with a new wave of updates that include: chat history search, custom preferences, ...

Brands that want to appeal to Gen Z will need to adapt their messages and create experiences that reflect their values and ...

The top metrics for successful AI-driven personalization included accuracy (47%), speed of real-time data (44%), and customer retention or repeat purchases (44%).