For every smash hit like Casamigos or Fortaleza, a dozen tequila brands have tried and failed to make their impression in a ...

John Paul DeJoria, co-founder of Patrón Tequila, has acquired Waterloo Gin from US-based Treaty Oak Distilling. Financial ...

John Paul DeJoria wants to expand distribution of the 15-year-old botanical-infused spirits brand beyond its existing markets of Texas and Florida.

Waterloo Gin is known for its unique flavor profile that blends fruits and botanicals capturing Texas Hill Country.

Here’s are the 20 frequently medaled Reposado Tequila expressions. Each is worthy of the Tequila Hall of Fame and each is a ...

Founder of Patrón Tequila and Paul Mitchell Hair Care Purchases Waterloo Gin from Treaty Oak Distilling in Dripping Springs, ...

Complex consumer segmentation is an integral part of marketing for many products, but Patrón – the brand which dominates the ultra-premium tequila market – has a different approach. "For us, we kept ...

A company that provides public relations for Diageo, Don Julio’s parent company, told PolitiFact the claim is false and there are no recalls for any Don Julio tequila products. It noted that a person ...

For Jessica Merz, vice president of global corporate communications at Bacardi, nurturing this culture is not just a priority ...