The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Nike has suspended its endorsement of Houston Texans quarterback Deshaun Watson, the company told CNBC on Wednesday. Apple's Beats by Dre brand also said it has terminated its endorsement deal ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Every so often, a superstar athlete makes headlines with the announcement of a lifetime endorsement deal with a major brand, be it Nike, Adidas or Puma. Though it’s a rare occurrence, several ...

There was an abundance of sneaker endorsement deals signed in 2024. Some of the year’s most talked-about deals involved the biggest and brightest WNBA stars, such as A’ja Wilson, Angel Reese ...

Nike Hosts 12 Female Sports Figures For 4th Athlete Think Tank. JuJu Watkins, Sha’Carri Richardson, Carson Pickett, Dora Atim, Erin Matson, India Sardjoe, Jess Sims, Leah Williamson, Sanya ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Nike Welcomes Stars to Fourth Athlete Think Tank Cohort The new cohort includes JuJu Watkins, Sue Bird, Sha’Carri Richardson, Jess Sims, and more. Complex Staff. May 29, 2025. Share.