John Lewis has appointed Dom McBrien as chief digital and omnichannel officer as it strengthens digital leadership across the business. He will also join the John Lewis management board. With over 20 ...

Having a strong multichannel strategy can help you both reach new customers and build loyalty with your existing customer base. By using multiple channels to market your business, for instance ...

Multichannel marketing is getting more and more popular, and this trend will most likely only accelerate. If you wish to keep up with the competition, I suggest focusing on multichannel marketing ...

Smart multi-channel fulfillment solutions will help facilitate long-term success. These strategies will help you to grow your ...

Applying a truly multichannel approach to customers’ interactions with the company — in which the channel remains neutral in terms of merchandising, service and promotion — remains a challenge for ...

A higher SOV indicates an effective multichannel strategy, which translates into increased brand recognition and competitive positioning. - Vaibhav Kakkar, Digital Web Solutions 7. Brand Sentiment ...

Richard Lim, CEO of consumer insights company Retail Economics, says before the pandemic most UK online sales were made by pure online retailers, but fast forward to today and there’s a competitive ...

Multichannel marketing has been the go-to strategy in many industries, including healthcare, for decades. And for good reason.

The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.