There’s clear opportunity and urgency to align on open standards on how we measure and transact in broadcast TV. The post ...

National Instruments, widely known as NI in the test and instrumentation worlds, will become the Test & Measurement unit in Emerson after the completion of the $8.2 billion acquisition. The St. Louis, ...

Outcome-Driven Measurement: Total Sports Performance is enabling brands to connect sponsorship exposure to real business results—like search intent powered by Captify, app installs, location visits, ...

As a result, each point of measurement in the US datums is now, on average, around two meters off from its actual, accurate location. In some locations, it’s even more extreme.

The Attention Measurement Guidelines establish clear parameters around how attention should be applied in practice — not as a replacement for delivery or outcome metrics, but as a complementary signal ...