It's official, says one group of researchers: Blade II is a bad film. Their study turns patterns of attendance into a single number that claims to grade a film's quality 1. The number attempts to ...

Angelika Bammer, The Measure of Our Words, or Taking How We Talk to Each Other Seriously, Women in German Yearbook, Vol. 19 (2003), pp. 1-8 ...

Serving the Brown community since 1891The inspiration for the project came from Danforth’s desire to develop a more holistic approach to measuring people’s well-being. “Scientists tend to focus on ...

As a result, ForeSee conceived the Word of Mouth Index for the next generation. WoMI measures both likelihood to recommend and likelihood to detract from a specific brand by adding a second ...

How to measure ROI for your word of mouth marketing campaigns When it comes to FAQs, “what’s the ROI of word of mouth marketing?” is the question we hear the most.