Marketers and consumers have kicked against the proposed five per cent petroleum tax due to commence in January 2026, saying ...

NOGASA and PETROAN warn that Dangote Refinery's control over fuel distribution could lead to shortages, job losses, and the ...

NOGASA, PETROAN tackle Dangote, petrol surges to N870/litre at private depots amid feud The Natural Oil and Gas Suppliers ...

Geographic data should always be a core component of every business’s strategy, but especially so when times are tough.

Marketers play a major role in promoting and influencing consumption culture, and arguably our perception of what constitutes ...

The Nigerian Oil and Gas Suppliers Association (NOGASA) has called on the Dangote Refinery to halt its plan to commence the ...

As AI agents prioritize efficiency over emotion, marketers should rethink loyalty strategies using structured data, pricing ...

Marketers must recognise the economic power and vibrant lifestyles of the 60+ demographic, as they represent a valuable, ...

Marketers may overestimate the fame and underestimate the uniqueness of their brand assets, say Ehrenberg-Bass academics.

Sophisticated marketers from across industries - including Cisco, D&B, and Johnston and Johnston saw the commensurate cost and volume of content grow dramatically as they deployed personalized web ...