Location: John Lewis store window during WWII. The street is dimly lit, and there’s snow gently falling. A mother in a 1940s coat and a little boy with a wool cap stop by the window. Inside, the display shows ration-era Christmas items - simple but heartfelt gifts like hand-knitted scarves and wooden toys.

John Lewis releases early hint of Christmas ad with new campaign - The ad features archive footage and focuses on a single store window changing over a century as it is dressed with products through the decades.

John Lewis has released an early hint of its Christmas advert with a new campaign centred on its recently-revived "Never Knowingly Undersold" price pledge. The "through the decades" ad is the first in a three-part campaign for the all-important retail "Golden Quarter",

John Lewis has released an early hint of its Christmas ad with a new campaign centred on its recently revived Never Knowingly Undersold price pledge. The “through the decades” TV advert is the first in a three-part campaign for the all-important retail ‘golden quarter’,

John Lewis has unveiled a new campaign centred around its revived ‘Never Knowingly Undersold’ price pledge; The ‘through the decades’ ad is the first instalment in a trilo