Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Get Started Now Now you know a thing or two about the Google AdWords Editor! Next step, is putting it to work running ads for your business. It is a great tool to have and I recommend you try it.

Your very first endeavor into Google AdWords should be to set up remarketing. After enabling remarketing in Google Analytics, you will have a default All Users audience that will catch everyone ...

Bagpipe music in AdWords? Contributor Mona Elessily lists pros and cons of the new Google AdWords interface as she sees and hears it. Google is gradually rolling out a new AdWords user interface.

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

When it comes to Google AdWords management, you need mobile ads, a mobile landing page and a mobile optimized checkout process. Remember, 80% of Internet users own a smartphone.

Google AdWords has rolled out Showcase Shopping ads to more countries just in time for the holiday season. Showcase Shopping ads have been designed to meet the needs of today’s mobile shoppers ...

Google AdWords is a great tool to make money. It works amazingly well to connect you with people who are looking for what you sell. Keywords are not as cheap as they were in 2004, which is when I ...