Virtual reality (VR) is more than just a fun tech trend—it’s reshaping the way we experience movies. Imagine being right ...

Virtual reality is advancing rapidly, but achieving full immersion still requires significant technological progress.

Augmented and virtual reality technologies are deepening the militarization of police forces and infiltrating everyday life.

Physics-informed virtual reality could be key to reducing the exposure of pedestrians and cyclists to harmful, non-exhaust ...

What is Augmented Reality? Augmented Reality (AR) is a technology that overlays digital information, such as images, videos, ...

With virtual reality (VR) experiences having been around in various forms in the last few decades, VR is not seen as a new ...

New formats of interaction with consumers are constantly emerging in the world of technology and entertainment. One of the ...

For example, virtual reality headsets enable athletes to make adjustments to their techniques and prepare psychologically for competition by simulating a real match situation. Similarly ...

augmented reality (AR) is technology that adds virtual elements to the real world. For example, a patient who fears riding the subway could have a real train ride enhanced with virtual passengers ...

With this new use of CGI, we can make our wildest OOH campaign dreams come true without having to worry about feasibility and ...