“Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year — beating out other contenders like “brainrot,” “brat,” and “weird.”In ...

Demure, sanewashing, sourdough and more: Here are the top memes to leave behind in 2025 By Associated Press Published Dec. 2, 2024, 4:37 p.m. ET ...

“Very demure, very mindful” has caused a situation that’s become very contentious. TikTok creator Jools Lebron captivated the platform with her videos about cultivating the right look for ...

HONG KONG, Sept 7 (Reuters) - A fashion trend in China dubbed "good for marriage" has generated a social media storm, with scores of women saying the demure, feminine style plays to gender ...

Jools Lebron started jokingly referring to herself as demure for the way she did her makeup and deboarded planes. Now, on TikTok, “demure” can describe almost any behavior.

And the internet is all for it. With over 78,000 videos (and counting!) on TikTok, Instagram, X, and even Reddit, the #demure hashtag is proof that mindful cutesiness is officially a thing. Even ...

LIFESTYLE 'Demure,' TikTok's latest trend, has social media users hooked on living with modesty As a counter to 'Kamala is brat,' viral trend has social media users aiming to be 'demure' and 'mindful' ...

On Nov. 25, “demure” was named the 2024 Word of the Year by Dictionary.com, beating out candidates including “brat,” “brainrot” and “weird.” The word’s usage in digital media ...

Word on the Street ‘Demure’: How a TikTok Influencer Made Coyness the Mode of the Moment It is time to let go of your ‘brat summer’ and embrace your more mature, more mindful self.

"Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And Chicago-based TikTok creator Jools Lebron is now working to trademark uses of her now-viral words.

Since her first ‘demure’ video on August 5, LeBron's follower count has skyrocketed by an astounding 100%, exceeding 18 million and placing her in the platform's top 1% for growth, according to social ...