'Demure' TikTok sensation Jools Lebron revealed in a TikTok on Aug. 14 that 'TikTok changed my life' and that she would be able to 'finance the rest of my transition' after she went viral.

And the internet is all for it. With over 78,000 videos (and counting!) on TikTok, Instagram, X, and even Reddit, the #demure hashtag is proof that mindful cutesiness is officially a thing. Even ...

demure demure demure do mure job applications — xavier (@nahimdifferent) August 12, 2024 brat summer, demure fall. — Sean Garrette (@seangarrette) August 12, 2024 My solemn vow to you is this: ...

On Nov. 25, “demure” was named the 2024 Word of the Year by Dictionary.com, beating out candidates including “brat,” “brainrot” and “weird.” The word’s usage in digital media ...

Very demure, very mindful,” she told her millions of followers. "A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma.

Very demure, very mindful,” she says in a video posted on Aug. 5. “I don’t look like a clown when I come to work. I don’t do too much, I’m very mindful while I’m at work.” ...

The “demure” trend has swept across TikTok, X (formerly Twitter) and other platforms, with many tracing its viral spread back to a video Lebron posted on Aug. 5 about doing makeup for the ...

The word "demure" is all anyone can say right now after creator @joolieannie made multiple videos sharing tips about how achieve to that attitude.

The demure trend, a movement embracing grace, restraint, and understated elegance, has slowly crept into the spotlight, offering an alternative to the extravagance we've grown accustomed to.

PS editors share their go-to demure products that embody the TikTok trend, including self-care picks, items that make them feel elevated, and more.