Avoid bidding wars between your own products. Let's explore how to manage overlap, reduce CPCs, and improve campaign ...

We examine how reducing search frictions in secondary markets affects the value appropriated by firms in primary markets. We characterize two effects on primary market firms caused by intermediaries ...

To reduce cannibalization, the seller could lower the quality of the low-end model and reduce the price of the high-end. Alternatively, he could increase the quality of the low-end model, but delay ...

This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Kookaburra, a maker of cricket equipment popular in Australia, New Zealand ...

The iPad’s cannibalization of the PC market may have slowed if the latest NPD market research report is any sign of things to come. The report found that new purchasers of the iPad are less likely to ...

Customers don’t care about cannibalization, but Apple will: By selling more iPad Minis at lower prices than full-fledged iPads, Apple may be gaining users — 3 million to 3.5 million by Singh ...