Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

In this article, I’ll discuss one of them. Find out what SEO keyword cannibalization is and how to avoid it. But first, let’s cover some basic ground.

Therefore, sharing a single budget across channel types will lead to cannibalization. Make sure the campaigns you share budget for, have the same objective: traffic, conversions, etc.

We examine how reducing search frictions in secondary markets affects the value appropriated by firms in primary markets. We characterize two effects on primary market firms caused by intermediaries ...

Learn how to identify keyword cannibalization using OpenAI's text embeddings. Understand the differences between various models and make informed SEO decisions. This new series of articles focuses ...

King of Prussia, Pa.-based Universal Health Services on Dec. 3 opened a 150-bed acute care hospital in Nevada that has had a certain “cannibalization impact” on the division’s same facility volumes ...

This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Kookaburra, a maker of cricket equipment popular in Australia, New Zealand ...

Keyword cannibalization does not really exist, at least not in the way many people think. The common belief is that keyword cannibalization happens when multiple pages target the same keywor d ...

Customers don’t care about cannibalization, but Apple will: By selling more iPad Minis at lower prices than full-fledged iPads, Apple may be gaining users — 3 million to 3.5 million by Singh ...

In its strong opposition to allowing geo-targeting on FM boosters, the National Association of Broadcasters told the FCC it is worried about “cannibalization” among radio stations as well as harm to ...