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近年来，二手市场如雨后春笋般崛起，尤其是在中国，闲鱼作为一家领先的闲置物品交易平台，逐渐从C2C模式转型，进一步探索B2C领域。2024年9月14日，闲鱼正式上线了备受期待的“闲鱼奥莱”频道，意在通过整合品牌微瑕、临期商品及清仓产品，提供消费者更具性价比的选择。这一市场现象的涌现不仅是闲鱼内部商业化策略的重要一步，更是伴随中国消费者对品质和实惠需求提升而应运而生的结果。

IT之家 9 月 14 日消息，日前阿里旗下二手闲置平台闲鱼首页悄悄上线了“ 闲鱼奥莱 ”频道。9 月 13 日闲鱼奥莱正式开业，区别于闲鱼传统的 C2C 模式，奥莱店定位闲置 B2C 业务，主打微瑕捡漏、品牌 99 新、大牌清仓。