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Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and automate a variety of tedious tasks to coincide with the release of its latest

People are buying Pros, they’re buying Maxes, so they’re buying up the food chain, and they’re buying at a greater rate than last year,” Sievert said. Apple unveiled its iPhone 16 line on Sept. 9 and the smartphone was available for preorder since the announcement.