如下图，安索夫矩阵Ansoff Matrix是一个二维矩阵，由两个维度组成：产品和市场。 矩阵的横向表示产品的现有状态和新状态，纵向则表示市场或客户 ...

When firms look to grow their business there are a number of ways they can, however sometimes it is hard to determine where ...

My boss, Greg, was an enterprising entrepreneur who understood Ansoff’s Matrix (although he certainly didn’t call it that). We cut keys for people in the store and made more than 150 percent ...

The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market ...

Igor Ansoff (see article) pointed out a crucial distinction between strategic planning and what he called strategic management. Strategic management, he maintained, has three parts: ...

Igor Ansoff This profile is the first in a series on the world's most influential management thinkers, past and present. The profiles are adapted from “The Economist Guide to Management Ideas ...