如下图，安索夫矩阵Ansoff Matrix是一个二维矩阵，由两个维度组成：产品和市场。 矩阵的横向表示产品的现有状态和新状态，纵向则表示市场或客户 ...

本文深入探讨了如何利用安索夫矩阵Ansoff Matrix这一战略规划工具来制定产品市场组合增长战略。通过分析市场渗透、市场开发、产品开发以及多元化 ...

7月29日，由健康凯歌、健康凯歌研究院主办，近百家单位联合发布的2025（第五届）中国医疗健康增长Healthcare Growth Ranking（HGR）榜单重磅揭晓。

My boss, Greg, was an enterprising entrepreneur who understood Ansoff’s Matrix (although he certainly didn’t call it that). We cut keys for people in the store and made more than 150 percent ...

The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market ...

Igor Ansoff This profile is the first in a series on the world's most influential management thinkers, past and present. The profiles are adapted from “The Economist Guide to Management Ideas ...