Here are the top 10 AdWords features of 2014, as recommended by PPC experts. I’d also like to extend a grateful thank-you to our own Erin Sagan, who helped me compile this list – thanks, Erin!

After analyzing thousands of AdWords campaigns at my company, we have learned that balance is the key to paid search success. There is no single metric that will give you a long-term return.

To put it simply, there’s money in AdWords… if you know how to catch it. As a veteran B2B angler, here are a few tips you can use to “land a big one” (and keep landing big ones) for your ...

The most dangerous pending AdWords-related trademark lawsuit is the Rosetta Stone case. Despite the Fourth Circuit's revitalization of the case, I believe Google will win that lawsuit (or settle ...

Hopefully, the AdWords Editor shows you all green signals indicating that your changes are good to go. 9. Post Your Changes After you’ve checked your changes, it’s time to post them.

MCC: for those of you managing a single AdWords account, you may not be familiar with My Client Center accounts, or MCC for short. When we built this at Google back in 2004, the goal was to give ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Google believes its years long effort to diversify into radio advertising may finally be nearing a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.

We recommend AdWords to small businesses for two reasons: traffic, and testing. Many small businesses can use AdWords to generate all the leads and sales they need, at margins they are happy with.

AdWords started beta testing a new interface in November 2008. They expanded the beta during the first part of 2009, and on July 30, 2009 they said “ Bye, bye, beta.” ...

The same rules apply to your AdWords management. Only in 0.1% to 1% of the cases I’ve ever encountered, has the person managing a website’s AdWords account only had that responsibility.