Addressable advertising is another advanced TV innovation that allows for more targeted TV ads. There are several trials begun this year using web-enhanced "smart" TV's and set top boxes from ...

Leading Web3 growth marketing platform Addressable has announced the launch of User Radar, a powerful unified dashboard that ...

There are many misconceptions about addressable TV. Since its dawn in 2014 the segment has grown 38% year-on-year globally with £5.6billion spent per annum. It now represents 3.3% of UK total ad ...

2) Addressable TV advertising will be able to increase return advertising spend (ROAS) by allowing a focus on downstream measures that go beyond raw viewership and frequency.

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

Among those who haven’t used addressable TV before, nearly two-thirds plan to start using it in 2025, reflecting steady growth since Go Addressable started tracking this metric in 2021.

Addressable has raised $6 million in funding for its Web3 growth marketing business, which handles paid ad campaigns for Web3 companies. The deal is the second round of funding this year, bringing ...

Addressable peptide and oligocarbamate microarrays have been generated 6, 17 by in situ synthesis, using photomasks and photolability-protected amino acids.