Addressable advertising is another advanced TV innovation that allows for more targeted TV ads. There are several trials begun this year using web-enhanced "smart" TV's and set top boxes from ...

2) Addressable TV advertising will be able to increase return advertising spend (ROAS) by allowing a focus on downstream measures that go beyond raw viewership and frequency.

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

There are many misconceptions about addressable TV. Since its dawn in 2014 the segment has grown 38% year-on-year globally with £5.6billion spent per annum. It now represents 3.3% of UK total ad ...

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry ...

Among those who haven’t used addressable TV before, nearly two-thirds plan to start using it in 2025, reflecting steady growth since Go Addressable started tracking this metric in 2021.

Addressable television advertising refers to video ads that are targeted to the household and sometimes to the individual viewer. TV viewers don’t notice anything different while watching, but some of ...

The global addressable TV sector is currently worth $56 billion and is forecast to grow by over 50% to $87 billion by 2027. A report by Ampere Analysis, in partnership with GroupM Nexus’s ...

So far, the addressable content practice is live and working with clients out of hubs in New York, London, Mexico City, Shanghai, Singapore and Sydney, and is kicking off pilots in China, Japan and ...

Addressable has raised $6 million in funding for its Web3 growth marketing business, which handles paid ad campaigns for Web3 companies. The deal is the second round of funding this year, bringing ...