Anchoring audience addressability strategies to a stable, real-world ID means better downstream outcomes. What’s the takeaway? Much like the direct-mail practices of the past, marketers should start ...

Today, the founding members of On Addressability– Charter’ s Spectrum Reach, Comcast Advertising and Cox Media– announced the launch of the On Addressability playbook to help the television ...

The importance of bringing increased addressability to television advertising is supported by a recent Advertiser Perceptions survey, commissioned by Comcast Advertising, showing that 92% of ...

Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn't provide the desired transparency in terms of where an ad ran or a clear picture of the ...

Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at LiveRamp, writes about how authenticated ...

By Lindsey Marshall, Director Publisher Partnerships, Criteo, and Sean Deane, Senior Director, Publisher Partnerships, Criteo With additional browser- and device-based identifier restrictions dropping ...

Yuxin Chen, Ganesh Iyer, Consumer Addressability and Customized Pricing, Marketing Science, Vol. 21, No. 2 (Spring, 2002), pp. 197-208 ...

“PRAM was created by the industry to help chart the future of addressability by evaluating a portfolio of potential AMI and non-AMI solutions, opening direct dialogue with major players around ...

Tips For Marketers Preparing For The Post-Pandemic World As a result, CPG marketers should focus on implementing best practices in addressability today: 1.

Lockr Boosts Open Internet Addressability with Leading Identity Solutions PR Newswire NEW YORK, April 22, 2025 ...