In a recent report, Kantar said that progress towards true addressability has been slow “compared with hopes and predictions [of] a decade ago”. Manish Bhatia, Global Chief Product Officer, Media at ...

In association with LiveRamp. In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing ...

Unlock New Perspectives with the “Addressability & Performance Best Practices Study” Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not.

Yuxin Chen, Ganesh Iyer, Consumer Addressability and Customized Pricing, Marketing Science, Vol. 21, No. 2 (Spring, 2002), pp. 197-208 ...

By Lindsey Marshall, Director Publisher Partnerships, Criteo, and Sean Deane, Senior Director, Publisher Partnerships, Criteo With additional browser- and device-based identifier restrictions dropping ...

Titled, “Addressability in the New Digital Landscape: 5 Publisher Strategies for Improved Monetization,” the comprehensive guide explores publishers' challenges and outlines five approaches ...

On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can unlock addressability in the ...

Lockr Boosts Open Internet Addressability with Leading Identity Solutions PR Newswire NEW YORK, April 22, 2025 ...

And that addressability—the holy grail of one-to-one targeting – has become an advertiser’s latest shiny new thing. But here’s the rub: getting personalization wrong alienates the very consumers ...