Nike CEO Elliott Hill said in an internal memo that Aaron Cain, a vice president and general manager of Nike's global men's ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy ...

Nike is the latest in a growing list of major brands that have been stung by marketing flops that “seemed like a good idea at the time.” One of the lesser-known legends of botched branding was ...

A Return to Innovation: Nike is deliberately shifting away from its heavy reliance on high-volume retro sneakers like the Air Force 1 and Dunk. While these classics are beloved, the market became ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

“We also see some anti-US brand sentiment creeping in, which is unhelpful and difficult to resolve.” Shares of Nike, based in Beaverton, Oregon, jumped 15% at the opening bell Friday ...

About 40% of Nike’s customers are women. In 2024, apparel only represented about 28% of Nike’s brand revenue. Women tend to shop more than men and spend more money on clothes, and Nike’s competitors ...

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

Nike seeks brand boost in shoe science for Kipyegon’s 4-minute mile bid. By Nicholas P. Brown. April 23, 2025 2:07 PM UTC Updated April 24, 2025 FILE PHOTO: Paris 2024 Olympics ...

NikeSKIMS is exactly what it sounds like: Sports gear titan Nike and Kim Kardashian‘s shape-wear brand SKIMS have announced a joint label focussing on women’s activewear enhanced with SKIMS ...

Nike will launch a new women's activewear brand in the US this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

Nike names new brand president as Hill shuffles leadership structure As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.