The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who recently broke a league record with five consecutive games t ...

Nike has suspended its endorsement of Houston Texans quarterback Deshaun Watson, the company told CNBC on Wednesday. Apple's Beats by Dre brand also said it has terminated its endorsement deal ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

In a bid to outpace them, Nike invested heavily in athlete endorsements and technological innovation. The launch of the Air Jordan line in 1984, in partnership with NBA player Michael Jordan, ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Alabama Football Wide Receiver Ryan Williams became just the second college football player to sign a deal with Nike in the ...

Nike Hosts 12 Female Sports Figures For 4th Athlete Think Tank. JuJu Watkins, Sha’Carri Richardson, Carson Pickett, Dora Atim, Erin Matson, India Sardjoe, Jess Sims, Leah Williamson, Sanya ...

Nike Welcomes Stars to Fourth Athlete Think Tank Cohort The new cohort includes JuJu Watkins, Sue Bird, Sha’Carri Richardson, Jess Sims, and more. Complex Staff. May 29, 2025. Share.