AMC fans have sparked a debate online over a new feature the movie theater company launched on its app. Avid movie fans love AMC Theaters, not only for its commercials with Nicole Kidman, but also ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

The ad made its debut in 2021 and quickly became a cultural phenomenon. Photo: AMC Fans were just settling into their seats to watch Nicole Kidman’s new film “Babygirl” when a scandal erupted.

Because AMC close to six years ago said it wouldn’t partake in National CineMedia’s new ad spots. At the time, AMC believed more ads would make moviegoers mad. Related Stories ...